10: Promoting Your Business/Corporate Podcast
Podcasting for Business -- Business Podcast and Corporate Podcast Training
The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to
release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real
wo...
read more
The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to
release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real
world examples Press Releases Podcast Directories Customer contact methods Social bookmarking Presence-based applications Print/Product Placement Our Two Favorites techniques! MP3 Link Streaming MP3
Link Technorati tags: podcast, podworx, podcast promotion
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Latest Episodes for this Channel
Mon May 07 2007
The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your...
read more
The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to
release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real
wo...
read more
The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to
release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real
world examples Press Releases Podcast Directories Customer contact methods Social bookmarking Presence-based applications Print/Product Placement Our Two Favorites techniques! MP3 Link Streaming MP3
Link Technorati tags: podcast, podworx, podcast promotion
read less
Thu March 29 2007
The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when p...
read more
The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show
notes: Going Public Who is responsible? Probability of Engagement Hosting Concerns The five ways to listen Podcast "Badges" MP3 files M3U files Textual Information and databases RSS Feeds Embedded
Flash...
read more
The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show
notes: Going Public Who is responsible? Probability of Engagement Hosting Concerns The five ways to listen Podcast "Badges" MP3 files M3U files Textual Information and databases RSS Feeds Embedded
Flash Players Test x3 MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast publishing
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Tue January 23 2007
The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when produ...
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The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes:
Creativity In-house Liaisons and Podcast Producers Production Mistakes What a great show will do Pre-Production Steps Pre-Interviews, Interviews and P.A.S. Post-Production Steps Pithy(ness) Why two
file ...
read more
The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes:
Creativity In-house Liaisons and Podcast Producers Production Mistakes What a great show will do Pre-Production Steps Pre-Interviews, Interviews and P.A.S. Post-Production Steps Pithy(ness) Why two
file formats? MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast production
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Thu November 30 2006
Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return o...
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Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI
Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on Influence. . . Comparitive Influence Data Exposure Time Exposure Location Exposure Online Exposure
Other...
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Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI
Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on Influence. . . Comparitive Influence Data Exposure Time Exposure Location Exposure Online Exposure
Other Measurements MP3 Link Streaming MP3 Link Technorati tags: corporate podcast, podworx, Podcast ROI
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Thu October 19 2006
If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for...
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If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes
sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes: Visit Polycom On Demand Why interview?
A pro...
read more
If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes
sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes: Visit Polycom On Demand Why interview?
A producer's two responsibilities What doesn't work Bonding with your audience Establishing credibility Pre-Interviews Interview Questions I'm not Dan Rather! An introduction sample Final thoughts
MP3 Link Streaming MP3 Link Technorati tags: corporate podcast, podworx, interview technique
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